Visa has launched a new pilot program allowing businesses to send payouts directly to recipients’ stablecoin wallets. This innovation builds on Visa’s efforts to enhance cross-border payments and provides recipients with quicker, more efficient access to their earnings. By leveraging stablecoins like USDC, Visa aims to facilitate near-instant payouts for creators, freelancers, and gig workers, especially in markets with limited banking infrastructure.
The new Visa Direct pilot allows businesses to fund payouts in fiat currency while recipients can choose to receive funds in USDC. This offers a faster and more accessible solution for global payments. Visa’s initiative is designed to cater to creators, freelancers, and businesses seeking flexibility in their payment options.
Visa’s move into stablecoin payouts provides a crucial benefit for global markets. Recipients in regions with volatile currencies or limited banking access will now have the opportunity to receive payments in stablecoins, which offer more security and stability. This makes Visa’s system especially beneficial in areas with less robust financial infrastructure.
Visa’s commitment to integrating stablecoins into its payment ecosystem extends beyond this pilot. The company previously launched a program in 2023 that allowed businesses to pre-fund payouts with stablecoins. Now, with stablecoin wallet integration, Visa makes it even easier for businesses to send funds and for recipients to access them quickly.
Visa’s stablecoin payout solution directly addresses the need for faster access to earnings, particularly for digital content creators. According to Visa’s research, 57% of creators prioritize instant access to funds when selecting payment methods. With this new initiative, Visa helps accelerate the financial mobility of creators, who often face delays with traditional payment methods.
The pilot program will also aid freelancers who work internationally and rely on quick payments. By utilizing stablecoins like USDC, freelancers can receive their payments in near real-time. This is a significant advantage compared to traditional bank transfers, which can take several days.
Visa’s pilot program not only benefits individual recipients but also supports businesses seeking to enhance their global payment capabilities. It offers a more streamlined and transparent method for companies to pay workers, with transactions permanently logged on the blockchain. This feature ensures auditability and compliance offering a faster payment solution for businesses and recipients.
Visa plans to expand its stablecoin payout program in the coming years. The current pilot is limited to select partners, with a broader rollout expected in the second half of 2026. The program’s expansion will depend on increasing client demand and the development of regulatory frameworks in various regions.
Visa’s broader strategy aims to make stablecoin-based payments a core part of its financial ecosystem. The company has already facilitated over $140 billion in crypto and stablecoin flows since 2020, underscoring its commitment to digital currency solutions. By integrating stablecoins into its existing platforms, Visa is positioning itself as a leader in the future of global payments.
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