Krak Launches up to 2% Cashback, Its First Metal Debit Card, and In-App Concierge — Redefining Global Spending and Rewards

Krak, the global money app from Kraken, announced the launch of its industry-leading debit cashback scheme of up to 2% for all customers, Krak’s first Metal Mastercard debit card for eligible customers across the UK and EEA, alongside the launch of Krak Concierge — a new in-app hotel and flight booking experience with boosted rewards up to 6%.

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Together, these launches mark a major step in Krak’s ambition to deliver high-value, real-world utility through a single global money app, combining everyday payments, premium rewards and lifestyle experiences in one seamless platform.

“Your money should grow automatically. We’re making rewards effortless with cashback that grows with you, setting a new standard for the global money app for travel and everyday spending,” said Kamo Asatryan, Kraken’s Chief Data Officer and Global Head of Consumer.

A New, More Rewarding Cashback System

Krak is introducing a new tiered cashback system designed to reward customers more as they deepen their relationship with the platform. The new structure offers progressively higher rewards based on a customer’s 30-day average balance across Krak, Kraken and Kraken Pro.

Customers can now earn up to 2% cashback on everyday spending, with rewards steadily increasing in line with the value of assets held on-platform. At the entry level, Krak customers holding up to £200 or €200 will earn 0.5% cashback, providing an immediate baseline of value from day one. From there, cashback rewards progressively scale as balances grow, unlocking higher tiers over time. At the top end, customers holding £50,000 or €50,000 or more can earn the full 2% cashback — positioning Krak as one of the most rewarding debit card offerings available.

By aligning rewards with customer balances, Krak delivers a simpler, more transparent and rewarding experience that grows alongside the customer — turning everyday spending into a consistent source of value, without the need for subscriptions, credit, or complex conditions.

Introducing Krak’s first Metal Debit Card

With over 60,000 Krak Coral and Black Mastercard debit cards issued in less than four months, Krak is now unveiling its first Metal Mastercard debit card to eligible customers across the UK and EEA. Crafted from precision-milled stainless steel, the Metal Card is powered by Payward’s multi-asset infrastructure and designed for globally minded customers who expect more from everyday spending, whether at home or abroad.

Powered by Mastercard’s global payments network, the Krak Metal Card combines seamless payments and global acceptance, bringing users reliability and flexibility. Eligible Krak customers can spend effortlessly from more than 600 cryptocurrencies and fiat currencies through near-instant crypto to fiat conversion, with no FX or ATM withdrawal fees.* The Metal Card carries the same industry-leading uncapped cashback of up to 2% on purchases.

Purchases are automatically funded according to the customer’s preferred spending order, intelligently drawing from and combining multiple eligible balances where needed to cover the full amount, while excluding any assets the customer has opted to restrict. This gives Krak customers greater flexibility over how they store and spend their balances, removing the need for manual conversions, and reduces friction at the point of sale.

“By deepening our partnership with Kraken with the launch of the Krak Metal Card, we’re enabling more people to use crypto effortlessly in their everyday lives, connecting innovative digital solutions to the trusted global payments network they rely on,” said Christian Rau, Senior Vice President, Global Digital Commercialization at Mastercard.

Eligibility is available to customers who maintain an average balance of £50,000 or €50,000 across Krak, Kraken and Kraken Pro.

Krak Concierge: Turn Travel Spending into Meaningful Rewards

Krak also introduced Krak Concierge, a new in-app hotel and travel booking experience available to all Krak customers worldwide, designed to turn travel spending into meaningful rewards.

Launched with streamlined hotel and flight booking services, Krak Concierge allows customers to earn boosted cashback of up to 6% on hotel bookings, while accessing exclusive, member-only rates across more than 2.2 million hotels and resorts worldwide, from affordable stays to five-star luxury destinations — with savings of up to 60% compared to traditional booking platforms.

Built in partnership with Entravel, the world’s leading AI-powered crypto-native hotel booking platform, Krak Concierge brings premium travel and meaningful rewards directly into the Krak app. Customers can browse, book and pay seamlessly using hundreds of supported crypto and fiat balances in their Krak balances, or with Krak Cards.

“Entravel is built on the principle of unlocking exclusive value through crypto integration,” said Mathias Lundoe Nielsen, Founder and CEO of Entravel. “We are excited to empower the Kraken community with access to the world’s best hotel prices and a seamless booking experience via Krak.”

Krak plans to expand its offering with additional premium merchants, exclusive perks and curated experiences in the months ahead, continuing to build a richer rewards ecosystem for its global customer base.

What is Krak announcing today?

• Krak is upgrading its flat 1% cashback with a more rewarding tiered model based on 30-day average balances across Krak, Kraken and Kraken Pro, now offering up to 2% cashback opportunities.
• Krak is also launching a premium Metal debit card offering for eligible EEA and UK-based customers, powered by Mastercard.
• It is also introducing an in-app Concierge service, powered by Entravel, for booking hotel and flights, allowing customers to access member-only rates and earn boosted cashback rewards.

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