TLDR UK regulator blocks Coinbase ads for trivializing crypto risks and financial hardship ASA bans Coinbase campaign over misleading links to cost-of-living pressuresTLDR UK regulator blocks Coinbase ads for trivializing crypto risks and financial hardship ASA bans Coinbase campaign over misleading links to cost-of-living pressures

UK Watchdog Slams Coinbase for “Irresponsible” Crypto Ads

3 min read

TLDR

  • UK regulator blocks Coinbase ads for trivializing crypto risks and financial hardship
  • ASA bans Coinbase campaign over misleading links to cost-of-living pressures
  • Coinbase ads face UK ban after watchdog flags irresponsible crypto promotion
  • UK watchdog cracks down on Coinbase ads for downplaying investment risks
  • Coinbase campaign halted as UK regulators tighten crypto advertising rules

Coinbase faced new scrutiny as the UK Advertising Standards Authority banned its recent campaign for downplaying crypto risks and linking digital assets to cost-of-living pressures. The ruling highlighted major concerns about how the company framed financial hardship and promoted change through crypto use. Moreover, the decision underscored growing regulatory pressure on crypto marketing across the country.

ASA Flags “Irresponsible” Messaging in Coinbase Campaign

The ASA banned a Coinbase video and three posters after concluding the materials presented crypto as an answer to economic struggles. The regulator said the ads used satirical themes that portrayed high-risk products as simple responses to household challenges. The review noted that Coinbase failed to include any risk warnings in the campaign.

The video circulated online even after Clearcast rejected it for TV broadcast due to unsupported claims about economic solutions. The posters appeared across major transit stations and displayed messages referencing rising costs and financial pressures. Each poster featured the campaign line urging change alongside the Coinbase brand.

Regulators said the combination of humour, hardship, and calls for change created a misleading tone. They assessed the messaging as trivialising crypto risks and oversimplifying complex financial concerns. The ASA said Coinbase should have followed FCA rules requiring clear warnings.

Coinbase Defends Its Creative Approach

Coinbase stated that the campaign sought to spark debate about the financial system and promote consideration of alternative models. The company argued that the content reflected economic themes already widely reported across the UK. Coinbase maintained that the campaign did not intend to present crypto as an immediate fix.

The firm emphasised that the video aimed to raise awareness about structural issues and encourage dialogue. It added that the creative style used satire to highlight public frustration rather than push specific financial decisions. Coinbase said it respected the decision but disagreed with the interpretation.

Coinbase stressed that its broader messaging calls for responsible engagement with digital assets. The firm pointed to its internal guidelines on transparency and disclosures. The company said it will continue to participate in regulatory conversations as standards evolve.

Regulatory Pressure Builds as Crypto Ownership Falls

UK regulators have tightened oversight of crypto promotions in recent years due to repeated compliance failures. The ASA previously removed campaigns from other platforms after identifying missing risk disclosures and misleading claims. The FCA continues to refine marketing rules as the sector expands.

Past bans included promotions by Coinfloor and several NFT projects that omitted required information or targeted unsuitable groups. Authorities said these cases signalled recurring issues within the digital asset sector. Watchdogs view marketing compliance as key to public protection.

Crypto ownership in the UK declined from 12% in 2024 to 8% in 2025, reflecting changing sentiment. Analysts noted that increased regulatory scrutiny may have contributed to reduced engagement. Coinbase now faces intensified pressure to revise future campaigns under stricter rules.

The post UK Watchdog Slams Coinbase for “Irresponsible” Crypto Ads appeared first on CoinCentral.

Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.
Tags:

You May Also Like

REX Shares’ Solana staking ETF sees $10M inflows, AUM tops $289M for first time

REX Shares’ Solana staking ETF sees $10M inflows, AUM tops $289M for first time

The post REX Shares’ Solana staking ETF sees $10M inflows, AUM tops $289M for first time appeared on BitcoinEthereumNews.com. Key Takeaways REX Shares’ Solana staking ETF saw $10 million in inflows in one day. Total inflows over the past three days amount to $23 million. REX Shares’ Solana staking ETF recorded $10 million in inflows yesterday, bringing total additions to $23 million over the past three days. The fund’s assets under management climbed above $289.0 million for the first time. The SSK ETF is the first U.S. exchange-traded fund focused on Solana staking. Source: https://cryptobriefing.com/rex-shares-solana-staking-etf-aum-289m/
Share
BitcoinEthereumNews2025/09/18 02:34
Verimatrix: Sale of Extended Threat Defense Assets (Mobile Application Protection) to Guardsquare

Verimatrix: Sale of Extended Threat Defense Assets (Mobile Application Protection) to Guardsquare

Completion of the sale of XTD assets (code and mobile application protection), including a portfolio of patents and a team of experts. The Group is refocusing on
Share
AI Journal2026/02/06 00:49
IP Hits $11.75, HYPE Climbs to $55, BlockDAG Surpasses Both with $407M Presale Surge!

IP Hits $11.75, HYPE Climbs to $55, BlockDAG Surpasses Both with $407M Presale Surge!

The post IP Hits $11.75, HYPE Climbs to $55, BlockDAG Surpasses Both with $407M Presale Surge! appeared on BitcoinEthereumNews.com. Crypto News 17 September 2025 | 18:00 Discover why BlockDAG’s upcoming Awakening Testnet launch makes it the best crypto to buy today as Story (IP) price jumps to $11.75 and Hyperliquid hits new highs. Recent crypto market numbers show strength but also some limits. The Story (IP) price jump has been sharp, fueled by big buybacks and speculation, yet critics point out that revenue still lags far behind its valuation. The Hyperliquid (HYPE) price looks solid around the mid-$50s after a new all-time high, but questions remain about sustainability once the hype around USDH proposals cools down. So the obvious question is: why chase coins that are either stretched thin or at risk of retracing when you could back a network that’s already proving itself on the ground? That’s where BlockDAG comes in. While other chains are stuck dealing with validator congestion or outages, BlockDAG’s upcoming Awakening Testnet will be stress-testing its EVM-compatible smart chain with real miners before listing. For anyone looking for the best crypto coin to buy, the choice between waiting on fixes or joining live progress feels like an easy one. BlockDAG: Smart Chain Running Before Launch Ethereum continues to wrestle with gas congestion, and Solana is still known for network freezes, yet BlockDAG is already showing a different picture. Its upcoming Awakening Testnet, set to launch on September 25, isn’t just a demo; it’s a live rollout where the chain’s base protocols are being stress-tested with miners connected globally. EVM compatibility is active, account abstraction is built in, and tools like updated vesting contracts and Stratum integration are already functional. Instead of waiting for fixes like other networks, BlockDAG is proving its infrastructure in real time. What makes this even more important is that the technology is operational before the coin even hits exchanges. That…
Share
BitcoinEthereumNews2025/09/18 00:32