At CES 2026, where emerging tech often competes on spectacle alone, Xtand stood out by letting people move. Rather than relying on static displays or oversized screens, the company’s North Hall booth became an active testing ground for its Intelligent Patella Strap, drawing steady crowds as attendees walked, jogged, squatted, and lunged to experience the product firsthand.
The energy around the booth was noticeable from the start. Visitors stepped onto treadmills, ran through basic strength movements, and immediately drew small audiences curious about what was happening. The demonstrations felt less like a traditional CES pitch and more like a practical experiment: could an intelligent knee support actually adapt in real time without getting in the way of natural movement?
That question framed the brand’s official launch event earlier in the day. The presentation opened with a keynote from Prof. Yu Sun, a robotics and biomechanics expert, who placed Xtand’s work within a broader evolution of wearable technology. He spoke about the limitations of conventional knee braces and supports—products that rely on static compression and rigid structures—and contrasted them with emerging systems designed to interpret motion, intent, and load dynamically.
This context helped ground what attendees later experienced on the show floor. The Intelligent Patella Strap uses motion recognition to continuously monitor knee movement and adjust internal air pressure in response. Instead of applying constant force, the strap increases or reduces support as movement changes, delivering assistance only when it’s needed. For many testers, the most striking aspect wasn’t the technology itself, but how little they noticed it while moving.
Throughout the day, media and creators paused to film slow-motion demos of squats and treadmill walks, while others lingered to ask about response time, accuracy, and comfort during extended wear. The strap’s lightweight, low-profile design made it easy for users to forget they were wearing a device at all—an important detail in a category where bulk and stiffness are common complaints.
By focusing on real-world movement rather than abstract claims, Xtand managed to keep its booth lively and approachable. The constant flow of people testing the strap created a feedback loop of curiosity and engagement, turning casual foot traffic into longer conversations and repeat visits.
The energy around the booth was noticeable from the start. Visitors stepped onto treadmills, ran through basic strength movements, and immediately drew small audiences curious about what was happening. The demonstrations felt less like a traditional CES pitch and more like a practical experiment: could an intelligent knee support actually adapt in real time without getting in the way of natural movement?
What worked about Xtand’s CES presence wasn’t just the product, but the restraint. The company didn’t try to oversell futuristic promises or overwhelm visitors with specs. Instead, it let people feel the difference between passive compression and responsive support through simple, familiar movements.
The Intelligent Patella Strap feels like a practical step forward in wearable sports and mobility tech—less about replacing effort, more about supporting it intelligently. If CES is a preview of what consumers might actually adopt, Xtand’s hands-on approach suggests there’s growing interest in wearables that quietly adapt to the body, rather than demanding the body adapt to them.
In a show full of bold claims, Xtand earned attention by staying grounded—and by letting movement do the talking.
