KuCoin Says 2025 Marked a Shift to Institutional Trust, Rolls Out $2B Trust Project

KuCoin on Tuesday published its 2025 Annual Review, titled “A Renewed Brand. A Year Built on Trust,” framing the past twelve months as a turning point in the exchange’s evolution from survival to sustained institutional maturity. The report casts 2025 as a year in which KuCoin sharpened its focus on compliance, security and long-term platform sustainability, positioning those priorities at the center of its product and brand strategy.

The company said the year was guided by a simple mission: to build trusted blockchain infrastructure that preserves an open flow of value while protecting users’ assets. To that end, KuCoin highlighted several headline achievements that it says underpin a more trust-centric approach to growth. Among them were accelerated regulatory progress in Europe and Australia, the rollout of a USD $2 billion “Trust Project” to bolster protections and resilience, and the completion of four international security certifications designed to signal institutional-grade safeguards.

Operationally, KuCoin reported steady performance in a challenging market. Average daily spot trading volume reached $4.76 billion, a figure the firm says represents roughly 55% year-on-year growth, while daily futures volume averaged $6.47 billion, up about 30% year-on-year and placing KuCoin among the top global venues for futures by volume. The company framed these results as the product of a deliberately balanced approach to liquidity, risk management and platform stability, not a retreat from its long-term priorities around transparency and security.

Regulatory and Security Milestones

Security, KuCoin emphasized, was non-negotiable in 2025. The platform said it achieved what it described as the industry’s “Quadruple Crown” of certifications, including SOC 2 Type II, ISO 27001, ISO 27701 and CCSS, and maintained a continuous, independently audited Proof of Reserves program for 36 months, with Hacken serving as the auditor. The firm also pointed to an independent cybersecurity ranking from CER.live that placed KuCoin at the top globally, advances the company says validate its investments in technical safeguards and operational transparency.

Those security investments are folded into the $2 billion Trust Project, a multi-year commitment KuCoin introduced earlier in 2025. According to the company, the Trust Project will underwrite further security engineering, strengthen risk controls, and fund regulatory and educational work intended to raise institutional confidence in crypto infrastructure over the long term. KuCoin presented the initiative as the financial backbone of its effort to pair innovation with responsibility.

Regulatory alignment was another recurring theme of the review. KuCoin said it secured AUSTRAC registration in Australia and established a local office in Sydney, while its European arm, KuCoin EU, obtained a MiCA license enabling operations under the European Union’s unified framework. The company also disclosed that it submitted a formal application to Turkey’s Capital Markets Board (SPK), signaling an intention to comply with a range of local oversight regimes as it expands its regulated footprint.

Product and platform work in 2025, the review notes, targeted core infrastructure and user experience. KuCoin expanded participation-style products, including GemPool, HODLer Airdrops and Spotlight, and said it invested heavily in crypto-native AI tools, bringing KIA, an on-platform AI assistant, and KuCoin Feed, an AI-driven market intelligence hub, to users. App-level upgrades such as KuCoin App 4.0 and KuCoin Lite were intended to pair advanced functionality with broader accessibility, while KuMining and KuPool integrations grew the company’s footprint in mining and staking services.

BC Wong, KuCoin’s CEO, framed 2025 as a year of deliberate choices. “2025 required us to make deliberate choices focused on long-term responsibility rather than short-term momentum. Compliance and security are not optional for KuCoin; they are foundational to how we protect users and contribute to the industry’s sustainable future,” he said, a quote included in the annual review.

Looking forward, KuCoin said it intends to sustain the governance, technical and compliance work begun this year, presenting 2025 as the foundation for steadier, long-term development. The firm’s background note reminds readers that since its founding in 2017, KuCoin has grown into a major global platform that serves tens of millions of users, lists more than a thousand tokens and offers retail and institutional services across trading, wealth management and Web3 wallets.

The Annual Review arrives amid an industry-wide push to marry rapid product innovation with clearer regulatory frameworks and higher operational standards. For KuCoin, the company’s narrative is now centered on demonstrating that commitments made on paper are matched by audited controls, certified security practices and concrete regulatory milestones, a message the exchange hopes will resonate with users and counterparties as the market pursues broader mainstream adoption.