Treasury Prime Introduces Prime Cash to Make Cash Management Easier for Fintechs and Their Customers

Embedded banking platform Treasury Prime announced the launch of Prime Cash, enabling its fintech partners to offer their customers more seamless, secure and convenient ways to add cash directly to digital accounts. Powered by Green Dot’s embedded finance platform, Arc, Prime Cash enables users to add cash to their accounts at more than 90,000 participating Green Dot Network retail locations nationwide.

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Cash remains a cornerstone of everyday financial life for millions of Americans. Among households earning less than $25,000 a year, cash accounts for nearly 28% of all transactions, and consumers 55 and older use cash at twice the rate of younger adults.¹ Nationally, 83% of U.S. adults reached for cash at least once in the past 30 days,² and more than nine in ten say they plan to keep using it.³ Yet despite cash’s enduring role, most fintech products are built entirely around digital funding rails – leaving a significant share of potential customers with no straightforward way to bridge the gap between the cash in their pocket and the digital account on their phone.

“Financial access shouldn’t depend on whether a customer uses cash or digital rails,” said Chris Dean, CEO of Treasury Prime. “With Prime Cash, fintechs can meet customers where they are, unlocking new growth opportunities while expanding access to essential financial services. Our platform also ensures financial institutions retain visibility and governance over transactions as they scale.”

Treasury Prime connects banks and fintech companies through embedded banking software, enabling fintechs to build and launch financial products without having to become a bank themselves. While most fintech products are designed for digital-first customers, a meaningful share of users – gig workers, small business owners and households in underbanked communities – still rely heavily on cash. By integrating the Arc platform and the Green Dot Network, Treasury Prime is ensuring fintechs built on its platform have the flexibility to serve that broader population, without taking on the complexity of building retail cash infrastructure from scratch.

Through Prime Cash, fintechs built on Treasury Prime’s platform can offer customers the ability to generate a unique, time-sensitive barcode within their app in seconds, present it at a participating retailer, and add cash directly into their account – with funds typically available within minutes.⁴ Treasury Prime manages network rules and compliance workflows on behalf of its fintech customers through a single API integration, significantly lowering the barrier to offering cash loads at scale.

“The promise of fintech has always been broader access to better financial tools – but that promise rings hollow if you can’t fund your account because you rely on cash,” said Renata Caine, senior vice president and general manager, embedded finance at Green Dot. “Arc and the Green Dot Network exist to close that exact gap, and Treasury Prime is a partner that understands why that matters. We’re not just adding a method to transact in cash; we’re expanding who gets to participate in modern financial services.”

For more than 25 years, Green Dot has expanded access to modern banking and payment tools for consumers and businesses. Powered by Green Dot’s end-to-end embedded finance platform, Arc, the Green Dot Network spans more than 90,000 retail locations nationwide, including Walmart, Walgreens, CVS and others, offering cash-in and cash-out capabilities at stores where Americans already shop every day. As traditional banks continue to close brick-and-mortar locations across the U.S., particularly in underbanked communities, the Green Dot Network provides seamless access to cash services for nearly all U.S. consumers, with 96 percent of the population living within three miles of a network location.