Polymarket Secures Bundesliga Prediction Market Deal in the U.S.

TLDR

• Polymarket lands exclusive Bundesliga prediction market rights in the U.S.

• The deal starts with the 2026-27 Bundesliga season in August.

  

• Bundesliga joins Polymarket’s growing sports partnership portfolio.

• The agreement covers digital content and listed match prediction markets.

• Regulatory and promotional scrutiny still follows Polymarket’s expansion.

Polymarket has secured an exclusive U.S. prediction market partnership with the Bundesliga, expanding its growing sports portfolio. The multi-year agreement starts with the 2026-27 season, which begins in August. It gives the platform U.S. rights to list contracts tied to Bundesliga matches and clubs.

Bundesliga Deal Expands U.S. Sports Reach

Relevent announced the agreement on June 23 through its work to expand Bundesliga interest across the Americas. Under the deal, Polymarket will create digital and social content focused on match predictions and market activity. The platform will also use Bundesliga and collective club intellectual property within listed prediction market products.

However, Sportradar keeps its exclusive role as the league’s official data, streaming, and sports wagering partner. Any official data supplied to Polymarket would require a separate commercial agreement with Sportradar. Therefore, the partnership covers branding, promotion, and market rights without automatic access to official league data.

The agreement adds Bundesliga to Polymarket’s expanding list of major football partnerships. The company already holds arrangements with LALIGA, Serie A, Liga MX, MLS, and other sports properties. It has also signed agreements involving MLB, NHL, UFC, and Zuffa Boxing.

Commercial Network Extends Beyond Football

Polymarket has widened its reach through partnerships across sports, entertainment, technology, and financial media. TKO Group named the company its official and exclusive prediction market partner for UFC and Zuffa Boxing. That agreement brings market data into selected pay-per-view broadcasts and related programming.

The Golden Globes also selected the platform as its exclusive prediction market partner for the annual awards event. GRID Esports provided esports data access through a separate technology agreement. The company also launched Vergence AI with support from Palantir and TWG AI for integrity monitoring.

Polymarket has further integrated its markets into Betr Super App and Splash Sports. In November 2025, Yahoo Finance announced an exclusive agreement to display prediction market probabilities across several topics. Google Finance later disclosed plans to feature data from both Polymarket and Kalshi through natural-language search tools.

Scrutiny Grows Alongside Market Expansion

The partnership push has developed alongside regulatory and public scrutiny over promotions and product classification. The Wall Street Journal reported on June 22 that paid creator videos showed wagers unavailable on the platform. Its review covered 1,105 videos published between December 2025 and mid-May 2026.

According to the report, roughly 70% of those videos included markets that users could not access. The newspaper also reported about $1.9 million in simulated wagers across replica website versions. Polymarket said it would review promotional materials and maintain standards for accurate, fair, and transparent markets.

Politico separately reported that marketing chief Matthew Modabber used a personal PayPal account to compensate creators. Kentucky Attorney General Russell Coleman also sued Polymarket, Kalshi, and related partners on June 18. The lawsuits allege unlicensed sports betting, while the companies argue their contracts fall under federal commodities oversight.

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