Grant Cardone uses real estate cash to buy more bitcoin

Grant Cardone, the CEO of Cardone Capital, is not backing down from his bitcoin strategy despite the latest price drop. In fact, he says his firm is designed to keep buying as prices fall. This week, as the crypto market slid, Cardone reiterated his hybrid approach: using cash flows from real estate to purchase bitcoin at regular intervals.

Cardone Capital, which manages about $5.3 billion in assets, uses income generated from its properties to buy bitcoin regardless of price. The largest cryptocurrency has lost about 4.7% this week. Cardone posted on X that his team works to improve real estate cash flow specifically to buy more bitcoin when it drops. He described the model as inspired by corporate treasuries but backed by real assets and real cash flow.

How the hybrid model works

The approach relies on dollar-cost averaging, smoothing out the purchase price over time. Cardone claims his firm is the largest real estate-bitcoin hybrid globally. He emphasized that no institutional investors shape the strategy—it is entirely driven by internal cash flows. The idea, he said, is to avoid relying on capital markets, meaning no need to sell shares or take on debt to fund bitcoin buys.

This contrasts with the corporate bitcoin treasury model popularized by Strategy, formerly MicroStrategy. That company raises money by issuing stock or debt to buy bitcoin. This week, Strategy’s stock traded below the value of its bitcoin holdings, and some analysts at CryptoQuant argued the firm may have overextended itself.

Timing matters

Cardone’s comments came as bitcoin dipped below $60,000, partly due to a broader tech stock selloff and outflows from U.S. bitcoin ETFs. He seems to see the decline as an opportunity rather than a reason to pause. As of May, Cardone Capital held roughly $200 million in bitcoin, built from an initial 1,000-coin purchase in 2025 and subsequent additions. The firm also owns thousands of residential units and Class A office space.

Cardone has said he expects this hybrid structure to return between 22% and 32%. That remains a projection, not a track record—so it is worth taking with some caution. But for now, he is sticking with the plan to keep buying bitcoin using the steady cash flows from real estate.

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