PPRO Partners With Nubank to Enable NuPay, Unlocking Access to Brazil’s Digital Banking Ecosystem

WHY THIS MATTERS: The integration of a dominant local payment rail into a global platform signals a critical phase in the market’s evolution. This isn’t just a simple channel addition; it is a profound move into the domain of embedded finance. By onboarding NuPay, PPRO is effectively connecting international merchants directly to the financial identity and trust layer of Brazil’s largest digital bank, which serves over 115 million clients. This development instantly bypasses legacy card infrastructure, directly addressing core e-commerce pain points like high chargebacks and low authorization rates that plague cross-border payments. The value for global sellers is clear: frictionless, app-native payments dramatically increase conversion and open up the purchasing power of over half the country’s adult population. This partnership validates the strategic power of a super-app model in emerging markets, making the customer relationship the ultimate payment acceptance tool

PPRO, a leading local payments platform, announced its partnership with Nubank to provide merchants and PSPs with direct access to its native payment method, NuPay. With over 115 million customers in Brazil, NuPay opens the door for global merchants to reach one of the world’s largest and fastest-growing digital banking customer bases.

More than 62% of Brazil’s adult population uses Nubank, making it the largest private financial institution in the country by number of customers, with the potential to unlock substantial growth opportunities.

NuPay is a payment method exclusively available to Nubank customers, enabling seamless authorisation through a single click or biometric scan directly within the institution’s secure app environment. By eliminating the need to share card details with merchants, it enhances security, improves approval rates, and provides stronger protection against friendly fraud and chargebacks. It also supports subscription models without the friction caused by expired card details or repeated 3DS authentication.

Commenting on the partnership, Motie Bring, CEO at PPRO, said, “Adding NuPay to our platform opens up a significant opportunity for our customers to connect with one of the largest and most engaged consumer bases in Latin America. For merchants, enabling NuPay means providing a preferred local payment experience that drives conversions, boosts basket sizes and reduces chargebacks.”

Nathan Marion, Commercial Director of Nubank said, “In Brazil, we’re already seeing strong momentum toward instant payment methods, and we expect these solutions to represent a considerable share of e-commerce transactions in the coming years. Our partnership with PPRO is another step towards evolving the payments ecosystem beyond traditional card rails.”

By integrating NuPay, PPRO further strengthens its coverage across Brazil’s payment landscape, providing merchants with the local options needed to succeed in this rapidly evolving market.

FF NEWS TAKE: This partnership decisively moves the needle by proving that digital banking entities are the new essential infrastructure for international commerce in high-growth markets. It accelerates the global shift toward bank-native, instant payments that leverage superior customer authentication for better security and experience. The next watchpoint is clear: which other fintech giants across Latin America and Southeast Asia will aggressively monetize their vast customer bases by making their native in-app payment methods equally accessible to the rest of the world. Expect payment facilitators to rush to replicate this model

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