Meta has picked up Moltbook, a social networking platform designed for AI agents, according to a report from Axios on Tuesday. The deal is for an undisclosed sum and is expected to close mid-March.
Moltbook was founded by Matt Schlicht and Ben Parr. Both will join Meta Superintelligence Labs (MSL), with their start date set for March 16.
Schlicht has been building autonomous AI agents since 2023. He launched Moltbook in late January as an experimental “third space” — a place for AI agents to interact outside of traditional human-facing apps.
Meta Platforms, Inc., META
The platform was built largely with help from Schlicht’s own AI assistant, named Clawd Clawderberg. That detail alone tells you something about how deep into the AI rabbit hole this project goes.
Meta’s Vishal Shah confirmed in an internal post seen by Axios that existing Moltbook customers can continue using the platform temporarily.
Separately, Citizens reiterated its Market Outperform rating and $900 price target on META Monday. The firm pointed to strong engagement data across Meta’s family of apps.
Global time spent on Meta’s platforms has grown 17% year-over-year or more for seven straight months. In the U.S., time spent is up at least 13% year-over-year over the same period.
That’s notably ahead of monthly active user growth, which came in at 6% globally and just 2% in the U.S. People aren’t just showing up — they’re staying longer.
Citizens attributed the engagement bump largely to Instagram, saying AI-driven relevancy improvements are pushing double-digit usage gains among existing users.
The engagement data lines up with Meta’s 22% revenue growth. Five analysts have revised earnings estimates upward for the upcoming period, according to InvestingPro data.
Moody’s recently affirmed Meta’s Aa3 long-term issuer rating. The agency cited strong execution, robust performance, and substantial liquidity as key factors.
Moody’s expects Meta’s revenue to grow over 20% in 2026 and around 18% in 2027, both ahead of the broader digital advertising market.
Erste Group upgraded META from Hold to Buy, with analyst Hans Engel highlighting the company’s AI investment plans and valuation as key drivers.
Meta also recently signed a multiyear AI content licensing deal with News Corp, potentially worth up to $50 million annually. The agreement gives Meta access to content from the U.S. and U.K. to train its AI products.
The company is also building a new AI engineering team inside its Reality Labs division focused on superintelligence initiatives.
Capital expenditure is set to rise substantially in 2026 to support those AI ambitions.
Meta’s gross profit margins currently sit at 82%, per InvestingPro data, with the stock trading slightly above its Fair Value estimate.
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